Who is Will?
My Atari 2600 never got a firmware update. Not a single one. Neither did any of the game cartridges that came with it. In the early days of software, ‘soft’ware was really just a different kind of hardware. It was … Continue reading
The world moves fast. Your competitors move fast with it. Users move fast, too. Users are more fickle than ever before. This month’s UK WIRED magazine rated Twitter as “tired”. This for a service that’s only five years old with … Continue reading
A prototype of the first mouse We all know the story – but it’s still remarkably easy to forget that some of the most influential innovations in the field of personal computing, including the mouse, the laser printer, computer generated … Continue reading
Release your software to real users as early as possible. Building software for years without ever releasing any of it is like working in a kitchen and letting the food go cold and mouldy before serving it up. Building software … Continue reading
If you’re in the business of building a car, you only really only have one chance to get it right. Those years of research and development, trials, testing, marketing and building culminate in a single, big release – your car … Continue reading