Advertising – the good and the bad

We all want to get paid.

As ‘free’ continues to become the norm for data, information, apps and services, developers reach to advertising to fill the ‘P’ part of their profit and loss statements. Internet revenue hit $7.3 billion in Q1 this year, according to PwC – so someone must be clicking those ads.

With advertising, more clicks means more cash. We all want more cash – and the two most common ways to get high Click-Through Rates straight away seem to be:

  1. annoy, trick, deceive, or
  2. make the ad, and with it the experience, meaningful and contextually relevant (that is, give me ads that are relevant to what I am doing that might actually help me complete the task I am performing)

#1 might get you a higher CTR over the short term, but #2 has a much better chance of providing real value to your users and leading to a long-term, sustainable relationship.

When a visitor comes to your webpage, or a user interacts with your mobile app, you have been granted the ever-so-brief attention of a human being. This is a rare and important moment; this is an opportunity for you to build a meaningful relationship with them.

Don’t waste it.

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About Will

I'm Will. I'm a product creator, Scrum and Agile advocate, web enthusiast and change instigator. I work for Nokia and I am the Product Owner of Nokia's web social location platform, maps.nokia.com
This entry was posted in Product Design, Product Management, Software management and tagged . Bookmark the permalink.

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