Author Archives: Will

About Will

I'm Will. I'm a product creator, Scrum and Agile advocate, web enthusiast and change instigator. I work for Nokia and I am the Product Owner of Nokia's web social location platform, maps.nokia.com

7 reasons your Scrum Master may be underperforming

What do you need to have a great and effective scrum master on a team? The Scrum Master is, I think, one of the most misunderstood roles on the scrum team. It’s a critical role to ensure your team will … Continue reading

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Soundtrack: Life – give your life a soundtrack

Have you ever wished your life was a movie? In the movies, there’s always the right sound effect ready to roll for every moment. Sometimes our lives need a soundtrack too. That’s why I created my first ever Windows 7 … Continue reading

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Customer Feedback is important

We all know it’s important to think of our users first, and that user feedback is important; however all of us have to deal with products, processes and systems in our day-to-day lives in which the user was likely at … Continue reading

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Advertising – the good and the bad

We all want to get paid. As ‘free’ continues to become the norm for data, information, apps and services, developers reach to advertising to fill the ‘P’ part of their profit and loss statements. Internet revenue hit $7.3 billion in … Continue reading

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Who cares if you’re doing scrum or not?

Have you ever heard the question: “Are you doing Scrum? I mean, really doing scrum?” Or: “If I take the Scrum textbook practices, but change one or two things to suit my business, software or people, is that still Scrum?” … Continue reading

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Software update cycle: faster every day

My Atari 2600 never got a firmware update. Not a single one. Neither did any of the game cartridges that came with it. In the early days of software, ‘soft’ware was really just a different kind of hardware. It was … Continue reading

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SCRUM User Stories, Part 2: User value over business value?

My last post about User Stories and putting the value for the user first in any product decision generated some great discussion on Twitter. As with anything there are some varying views on the topic, and as one example I … Continue reading

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SCRUM User Stories: As a User, NOT As a Manager

The success or failure of a piece of software, or any product for that matter, is how well its users are satisfied, and how well it solves their needs. In the world of web software, adding functionality is rarely the … Continue reading

Posted in Agile, Scrum, Software management | Tagged | 2 Comments

Move fast

The world moves fast. Your competitors move fast with it. Users move fast, too. Users are more fickle than ever before. This month’s UK WIRED magazine rated Twitter as “tired”. This for a service that’s only five years old with … Continue reading

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Classic product management wisdom from one of the fathers of industrial design

In 1955 Henry Dreyfuss, one of the most influential industrial designers of the 20th century, in his book “Designing for People” wrote the following : “The successful performer in this new field is a man of many hats. He does … Continue reading

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